"We would like to serve people better by using the skill of making shoes."

Each of staff members trys not only to pursue the comfort of shoes, but to make people have special feelings for those shoes,because the only one thing we can do is to make shoes with all our heart and soul.
What we hope for as creators is "to make walking fun". As well as considering the health of feet and body, we would like to offer an experience of "New sensation of our shoes" by making a good time filled with joy. We share the same feeling through the entire process including designing, choosing materials and coloring Pionero. Choosing the special calfskin from natural materials, Making shoes by 30 to 60 years experienced craftsmen with uncompromising belief, Designing shoes with innovative ideas. The result of gathering all of the feelings together is Pionero series and the Pioneer's shoes.
Please experience the new sensation by touching them.

Pioneer Co., LTD. President